white paper UPDATED: April 11, 2011
Part of the role of A2IM’s New Media Committee is to help its members navigate through the often choppy (and confusing) waters of the digital & new media landscape.
To that end, we embarked on a project a few months ago to deliver a series of ‘White Papers’ where we aim to present members with a short guide to some best practices, as well as a bit of a roadmap for improving your company’s marketing in these realms.
Now we are happy to present the first in the series –
We hope you enjoy – look out for Paper #2: Direct-To-Consumer (D2C) Business Strategies coming in August.